Using Blogs As Marketing Tool For Small And Medium Business
Times are evolving, and things are turning around. In a competitive market, small and medium scale businesses are moving towards a better approach of doing their business.
Opportunities are springing up from different angles, new markets, change in consumer behavior due to methods of approach, new marketing tools such as business blogs, website, online stores, and so on.
Understanding a blog
A blog also known as a weblog is a kind of website specifically for dropping articles for the world to see. The articles are called posts which will be displayed in chronological order.
You can customize your business blog to any look or appearance you want. Most blogs prefer to show their latest posts on the homepage; others may choose to display only their featured posts.
Blogs are very easy to manage, all that is required is write-ups and frequent update to keep your article fresh and relevant. The process of constructing articles or post to publish on your blog is called “blogging,” while the person who is responsible for this is called a “blogger.”
One of the most distinct features that make a blog unique from other websites applications is that it allows the blog readers to react or comment to posts.
A blog post can consist of images, videos, audios, hypertext, links, and supports downloadable files. A blogger can even update his blog posts via blogging tool software on any internet supported gadget; this makes a blog so pleasant.
In recent years, blogs have moved from posting mere articles to a place where dialogue, communication, and business are held.
Some top sites, like Yahoo, now display top media blogs by journalists; you can find it most time on top of search results. Some business is now into writing blogs articles about their business, products, and services to the public. It should convince potential customers to buy from them.
What is a business blog
A business blog is a blog owned by a business. In most cases, the blog gives information about the business in question and the things they offer to the public.
It is on the blog the company will spread information relating to their business and products. If for instance, they want to release a new product or they want to get information from their customers about their products or services, a business blog will be fantastic to achieve such.
Just like every other blog, a business blog should have a place to receive customers comment and feedback.
Many businesses today prefer to use social networks to talk about their products. It is useful to use social networks, but a blog will build your business brand better. Besides, having a business blog does not stop you from promoting your social networks. Blogs even make it easier to share information on social networks and get more traffic.
Imagine if your potential clients or customers are visiting your business blog without you paying for it, of course, you know how expensive promoting products can be. All you have spent is the money required to set up your blog.
Remember the saying that “if you give readers valuable information, they will keep coming.” Besides, your business blog can be an avenue to address customer service issues; it will also keep your clients around your blog; this is the primary reason every business website should have a blog.
If your company already has a website, a blog will cost you only the services of a web developer. You can also do it by yourself by following online tutorials. YouTube may be necessary for this.
A blog will help put a professional touch on your business site as well as your brand. Blog also serves as a digital marketing tool for a business as it provides an absolute value and helps in building a healthy relationship between your brand and clients. It also builds the image of your business for both online and offline purposes.
Using blogs as a marketing tool
A business blog creates an avenue for readers and companies to meet on one ground and discuss ideas relating to their products and services, with the mindset of building potential customers from its blog audience.
A business blog can act as an alternative to a business website because of the cost-effectiveness, but this does not mean that both can’t exist. For entrepreneurs in the small and medium-sized businesses who don’t have the time or resources to set up a company website, you may consider blogging as it provides an inexpensive way to put a company’s presence on the internet.
With a business blog, the SMBs will have the means to share their expertise and knowledge with everyone who has access to the internet. Whether your small business is online or offline, it does not matter as long as you have a blog for it. The blog can be used to take your products and services to the whole world and boost your sales.
In today’s world, blogging is becoming one of the most effective digital marketing strategies for online marketers. There are lots of ways a business be it small or big business, online or offline business can benefit from a blog.
Having a business blog is like giving life to a business; it gives your business a “human face.” It also brings a personal dimension to the internet, as it makes your business more personal.
Since it is individuals that update the blogs, it means that the voice of bloggers resonates, it shows that there are people behind the information and conversations on the blog.
If you take good advantage of a business blog, it will improve your customer service and act as a source of feedback which you get from your customer’s comments. It allows visitors or audience to comment on posts easily; this will enable them to discuss with them and get their views on subject matters.
You can also build your blog to be a question and answer forum where customers can communicate by posting questions and getting replies.
A handy blog can act as a knowledge base center for articles, product development, tutorials, and other relevant information. All these can be referred to as excellent customer service.
Blogs help businesses to keep the archive in the form of posts in an organized manner. It will give the audience easy access to information about your business and what you offer.
A blog makes it easy to include new details or information at regular intervals. Regular updates of posts give visitors a reason to keep checking the blog and will become loyal readers and potential clients.
With a business blog, the chances that prospective customers will be visiting your site will be on the increase. At first, your blog visitors can redirect to your moan business website via special offers and links. Make sure you try to use keywords that are relevant and popular links to sales pages, this will help improve your site search engine ranking on both the website and business blog for better search engine optimization.
The more people trooping into the internet searching for affordable and reliable products using the search engines, it is, therefore, necessary for your small blog to be crawled by the search engine crawlers. In this regard, you need to have quality and original contents on your business so that it can be crawled and rank high above others. Valuable contents build the credibility of a business blog as well as the reputation of the company.
With the help of a quality business blog, the outside world views your business as an expert in whatever field it is involved in, especially when your competitor does not embrace such a business approach. With it, your customers will feel very much comfortable doing the business transaction with you.
A business blog can act as an avenue which you can use to introduce your company’s product and services to the whole world. Although the blog is not for selling, it can be used to list new products and services and provides communication around it, by way of comment.
Interestingly, there are lots of advertising platform out there, which you can choose to monetize your business blog to get extra revenue.
Finally, starting up a blog for your business is easy, but turning it into a marketing tool and get sales through it is what takes time, consistency, and dedication.